Two in One Collection, two necklaces in white gold, diamonds and rubies, brought together
to make a single jewel

There are jewels that can add the most to a woman’s beauty, make her eyes even more splendid, light up her bewitching smile, accompany her hair as it flows over her neck and shoulders with a trail of colored light, or beautify her neckline with a cascade of precious fire. Stefan Hafner’s jewels are among them, maybe the most beautiful, definitely unmistakable, uniquely unequalled. They blend style, elegance and refinement as do few others in the top jewelry world of Valenza Po, in Lombardy, the world jewelry capital. Two in One, Astrakan, Zingara, Guepiere, Griffes, Crochet, Moonrock and Please collections are the living proof that the brand never loses its creative vitality.

With each collection, the Stefan Hafner name reinforces its refined personality, and surprises with the harmony of its shapes, as clean-lined as they are original, as sensual as they are extraordinary. Enchanting with the 'essentiality of the stylistic movements that frame the body, they wrap it in light so that it shines like that of a goddess, a beauty queen. The creations of the Stefan Hafner maison, pride of place at the Damas Group of Dubai (that bought it in 2004 and is rappresented by Tawihid Abdullah), are among the most wanted on the planet. They express the artistic and craft ability of Valenza’s master jewelers, who know how to treat the stones with unique mastery, emphasizing their creative potential.

Griffes Collection, in white gold and white diamonds.
Here each setting is realized so as to be mobile and is light and soft.

In addition, the creativity that springs from the Hafner jewels finds its inspiration everywhere, nature and art, architecture and fashion. The creative team continues to operate in Bologna, where the company was founded in 1979 (and now has administrative, sales and production at Valenza), always a point of reference for the sector. “We have kept the same workshop in Bologna, where we do most of the prototype work and where the creations come from the hands of the designers of the SH school, keeping alive the Hafner taste and distinctive signs – revealed Ilaria Furlotti, the Stefan Hafner CEO –. Unchanged are the beautiful things and the values expressed, while we have tried to improve the financial and commercial synergies, so that the company can develop. We are happy to have made much progress over two years”.

A model with oriental fascination (but Mediterranean, “made in Italy”) wears the new Hafner creations for the 2007 communication campaign, best interpreting jewels that represent a “warm, passionate, rich, Mediterranean product”, in the words of Furlotti herself. The Arab market is one of the privileged destinations of the brand, like the countries of the ex Soviet Union (“there we are working really very well”, Furlotti explains) and the USA, where Stefan Hafner, which has been fine-tuning the organization, has concentrated the latest marketing maneuvers.

“We have put new life into the New York office – explained Mrs. Furlotti –, with the aim of commercially perking up an important market that we cannot undervalue. We have a new sales representative, Doug Robinson, while Peggy Grosz, our historic USA distributor for over ten years of splendid work, will follow the part connected with the product, image, communication, and PR”.

However, there is another piece of Stefan Hafner news coming up: “At the end of March, we will create a new group called DIT, of which ‘Stefan Hafner’, ‘Io Sì’, ‘Roberta Porrati’ and ‘Nouvelle Bague’ will be parts. It will be a family I am very proud of, both for the quality of its components (people, for example, such as Leopoldo Poli and myself, who have represented much in this sector for many years), and for the quality of the brands, none of which overlap, having differing market areas. I think, therefore, that we have composed a bunch of flowers, each different but going well together, and at Baselworld 2007 they will be presented together in a sort of small country, named DIT”, concluded Ilaria Furlotti.